FAQ

The 12th Art elevates watchmaking, jewelry, and goldsmithing to the rank of art forms in their own right, celebrating their creativity, craftsmanship, and universal cultural role.

Traditionally, the arts are classified from 1st (architecture) to 11th (digital and interactive art). With the 12th Art, the HBJO universe is finally recognized as an autonomous artistic discipline, on a par with the other major arts.

The concept is promoted by CIBJO (World Jewellery Confederation), which brings together international players, major companies, and independent artisans.

Because it combines creativity and design, ancestral know-how and contemporary innovations, rare and exquisite materials, emotion, and universal symbolism.

No. It encompasses prestigious fashion houses as well as artisans, workshops, and schools, all of which contribute to the richness and diversity of these professions.

To promote recognition of jewelry and watchmaking as an international art form.
To strengthen the sense of belonging among those working in the sector.
To promote and pass on unique skills and expertise.
To stimulate innovation and interest among the general public.

A charter is currently being drafted. It will serve as an official plea for the inclusion of watchmaking, jewelry, and goldsmithing in the International Classification of Arts, in the prestigious 12th place.

To embody this movement, the distinctive brand name “12 Art” was created and registered with the EUIPO (European Union Intellectual Property Office) in July 2024.
It was designed to be a simple, universal, and memorable name, without any local abbreviations (“ème,” “th,” etc.).

All entities affiliated with the HBJO universe—houses, workshops, artisans, designers, schools—that adhere to the philosophy and charter of the 12th Art.

Through exhibitions, museums, and dedicated events.
Through contemporary creations and heritage pieces.
Through educational and cultural initiatives that highlight these skills.